Our Services
Hospitality Business Development Services
Our dedicated team of experts will work closely with you in a consultative partnership to provide comprehensive strategies and innovative technology tailor made solutions. Our main aim is to harness the power and full potential business by offering you tools to help manage the process and track results.
At Laikiana HS we value the concept, passion and entrepreneurial spirit behind your hospitality business. Laikiana Hospitality Business Development Services (HBDS) has the expertise, experience and commitment to capture exactly what your hotel business needs at any precise moment. From undertaking feasibility studies to integrated marketing communication to business development we offer solutions designed specifically to meet your unique business needs.
The market and financial feasibility study is an essential first step in the process, after securing the site, and we specialize in the preparation of such studies.
What value do we offer?
Feasibility studies
There are five main reasons for carrying out a feasibility study of a hotel project: for the benefit of the promoter, to ensure full understanding of the risks and rewards of the project; to determine the most appropriate facility provision for a given site and market; to brief the architect as to what the market requires in terms of facilities; to attract the attention of an operator and to form the basis for contract registration; and to support submissions to debt and equity providers.
In general terms, the output of a feasibility study is information, conclusions and recommendations on:
The current and projected future economic, political and social environment in which the proposed hotel will operate;
The location for the proposed development, and the strengths and weaknesses of the site;
The current and projected future market environment in the project location, with a detailed supply and demand analysis;
Product concept and market positioning, the number and type of guest rooms and other facilities;
Operating factors of relevance, including aspects of management and marketing of the property;
Projections of revenue, cost, profit and annual cash flow, and a calculation of the resultant return on investment.
Business plan
A business plan is an essential road map for business success. LHS will help your establishment to develop a Business Plan with step by step guides regarding marketing, finance, investments. We can tailor our business plan preparation services to suit your situation and your budget:
Full Service Planning: We will help you optimize your strategy, research and analyze your market and competitive position, and create a clear and compelling business plan to articulate your opportunity. We don’t use a cookie-cutter business plan template – we develop all of our plans from scratch to ensure we tell your unique story in the most compelling way possible. We will save you hundreds of hours that you can better spend on other priorities.
Business Plan Review: If you have already written your plan, we can provide an objective third eye critique before you send it to investors.
